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Monday, April 26, 2021

The State of the Loon • 26 April 2021


What began as a challenging week evolved into a challenging month. The Mrs. is back in daily radiation treatments and we expect to be getting the results of all of last week’s new diagnostic work later this week. You’ll know something when we know something.

The Stupefying Stories 24 release date has been pushed back to at least May 15th, as I try to figure out what’s gone wrong with our marketing. Book sales—not just of Stupefying Stories but of all our titles—fell off a cliff about a week ago. Books that were selling suddenly stopped selling. KENP numbers dropped to next to nothing. It was already clear that our social media-based marketing strategy wasn’t working, but this is … something else, and we need to figure out what went wrong and how to fix it before we release more books. After all, there’s not much point in publishing a book if no one knows it exists.

Expect to see more inline banner ads on the Stupefying Stories web site. Like this. Click it. Please.


Rest assured that we’ll only be huckstering Rampant Loon Press titles here, unless, of course, someone wants to pay us to run their book ad on our site, or to do some sort of ad exchange or quid pro quo. We haven’t figured out any of the details yet, but if you’re interested in this or have any brilliant ideas you’d like to suggest, contact me.

Finally, coming Saturday, May 1st, something very new: The Peter Wood Flash Fiction Challenge. Watch for it!

—Bruce Bethke

1 comment:

~brb said...

To clarify: The Peter Wood Challenge is not The Son of The Return of The Late Friday Challenge’s Next-of-Kin. This is something new and quite different, and we’ll explain more on Saturday.