Good
 writing is one of those topics that comes up a lot in relation to books
 and especially among writers, yet remains one of the more ineffable 
goals of the craft. I always think of Supreme Court Justice Potter 
Stewart’s famous declaration about pornography that “I know it when I 
see it” as the general standard for good writing for most people. Of 
course, it’s not nearly as simple as that. Brilliant writing truly is 
ineffable. There is a quality about it that transcends the trappings of 
whatever genre a piece of writing happens to find itself in.Charles Dickens’ A Christmas Carol
 falls into that category. Depending on which edition you have on hand, 
it only runs about 100 pages. Yet, its ongoing impact is almost 
incalculable. It has been performed in theaters almost continuously for 
the better part of the last 60 years. It has been adapted for 
live-action films around 20 times and animated features around 8 times. 
It’s been adapted for live-action television 22 times and animated 
television 9 or 10 times. It’s had four opera adaptations and two ballet
 adaptations. Who knows how many radio adaptations there have been over 
the decades.
Just
 a few of the luminaries of stage and screen who took on roles in these 
many and sundry performances include Sir Laurence Olivier, George C. 
Scott, Orson Welles, Basil Rathbone, Jonathan Winters, James Earl Jones,
 Sir Patrick Stewart, Sir Alec Guinness, Mark Gatiss, and Albert Finney.
 While you might not recognize all of those names, you probably 
recognize many of them as film, stage, or TV heavyweights of the past or
 present. It’s a list that includes people who have won Oscars, BAFTA 
awards, Grammy awards, Tony awards, Emmy awards, and Olivier awards. 
There is at least one certifiable genius in the person of Orson Welles. 
All of this for a 100-page, Victorian ghost story about a grumpy old 
misanthrope who goes on an involuntary redemptive journey. Yes, there is
 genius in those pages.
No, you are not likely to ever reach those dizzying heights of magnificence. Good writing, though, that is
 something that you can aspire to and reach. Unlike genius, which seems 
to come out of some fluke of genetic lottery winning, good writing comes
 out of practice and study. No, I’m not just saying that. I consider 
myself a decent to good writer, so let me offer what insight I can into 
how to one goes from a bad or mediocre writer (which is where we all 
start) to a good writer. To write well, you need to understand the 
craft.
Here’s a short list of the books I’ve read on the craft of writing that I consider worth the time.
Zen in the Art of Writing by Ray Bradbury
The Elements of Style by Strunk and White
On Writing by Stephen King
Writing Down the Bones by Natalie Goldberg
On Writing Well by William Zinsser
Bird by Bird by Anne Lamont
I’ve
 also read dozens of books on writing well for specific contexts, such 
as blogging, screenwriting, comic book writing, and 
copywriting/marketing. I’ve read hundreds, if not thousands, of articles
 and blog posts on the craft of writing in general and for specific 
genres or non-fiction areas. I still make a regular study of the craft. 
Up next on my reading list are Robert McKee’s Story: Substance, Structure, Style and the Principles of Screenwriting and Alice LaPlante’s The Making of a Story: A Norton Guide to Creative Writing. At present, I’m also working my way slowly through Neil Gaiman’s Masterclass, The Art of Storytelling.
You
 shouldn’t just read about writing, though. You should read all kinds of
 things, all of the time. Let me say this now. If all you read is the 
genre you want to write, you will probably never rise above the 
okay-to-decent level of quality. Genres have tropes and tropes are 
really useful for placing your stories into a context that readers will 
recognize and accept. If those tropes are all you know, though, you can 
only be derivative. You aren’t armed with the information you need to do
 something special. Read novels from other genres than the ones you 
write. Personally, I like mystery novels. I also read books that fall 
more into the area of literature, such as The Shipping News, Jitterbug Perfume, Anne Hogan’s Mean Spirit, or any of Herman Hesse’s compact and occasionally haunting novels.
Reading
 more traditional novels is important for learning about character 
development because it plays a more prominent role. It’s closer to the 
surface and not obscured by fantastical or science fictional elements, 
so you can get a better look at it. Reading fiction also gives you a 
subconscious education in areas like plotting, pacing, and even style, 
although you will hopefully depart to your own place with style if you 
stick with writing long enough.
You
 should read non-fiction as well. Why non-fiction? Because a lot of 
non-fiction is written by some really stellar writers. Hit up some 
articles in a magazine like The Atlantic or The New Yorker.
 Some of those are as compelling as or more compelling than any thriller
 novel you’ve read. That’s all in the writing. Top-flight journalism 
will teach you things about concision in writing that entire semesters 
of college composition courses never will. Plus, you take in all those 
lessons at a nearly subconscious level. You won’t recognize where you 
learned these things as you’re writing. They’ll just sneak in while 
you’re thinking about plot.
Non-fiction
 also gives you a bigger imaginative palette to pull from while you 
write. Let’s say you write a scene in a graveyard. If you don’t know 
anything about headstones, your graveyard scene becomes generic. If you 
happen to know that sandstone and slate were popular headstone materials
 a century or so ago, you can talk about how erosion has triggered 
delamination (where layers of the rock separate) and obscured the 
writing on the headstones. That, in turn, can open up introspection 
about the impermanence of all things, or let the main character wonder 
about who the people were, or simply highlight the age or poor 
maintenance of the graveyard, depending on your narrative needs. All of 
that from knowing a little about headstones and how different kinds of 
stones weather or cope with acid rain.
Of
 course, that’s all theory. Theory can tell you about writing or about 
how you can write well, but only practice will let you learn how to 
apply all those theoretical lessons. Hang with me here. Why do you think
 professional athletes practice nearly every day? It’s not because they 
love practicing. It’s because it’s the only way they can improve. So, 
how do I practice? I write, all the time, nearly every single day. I 
write non-fiction professionally and fiction as a very, very serious 
hobby. It’s been about five years since I last did it, but the last time
 I added up my estimated output of writing it came in at over 2 million 
words. That was just the stuff that had survived on my desktop computer.
 I suspect by now the actual number is closer to 4 or 5 million words.
I’ve
 ghostwritten thousands, possibly even as many as 10,000, blog posts and
 articles. I’ve written marketing copy, content for landing pages, and 
news briefs. I’ve written about medical science, DIY projects, software,
 cloud computing, alternative energy (ask me what I know about solar 
panels sometime if you really need a nap), business finance, personal 
finance, food, employee recruiting, and fashion. Writing all of that and
 writing it to deadlines is one of the big reasons why I don’t put much 
stock in writer’s block. If you walk into every day assuming that you will write
 (fiction or non-fiction), you’re going to find out that you’re right 
most days. If paying your rent and buying food depends on your writing, 
you’ll tell all that Romantic Era crap about inspiration to take a hike 
because you literally cannot afford for some ephemeral muse to go off 
and have a good pout while you don’t write.
I’ve
 also written dozens of short stories (most of them bad), four published
 novels, and a novel masquerading as a short story collection that come 
in at about half a million words. I’ve probably written about the same 
amount in either forthcoming (as yet unfinished) or never to see the 
light of day prior novel manuscripts. So, when I tell you that you need 
practice, I’m not just parroting something I read somewhere once. It’s 
what I’ve done and it works. As much as I love my first novel, Falls, it’s nowhere near as good as The Midnight Ground.
 Yeah, it reads like an Eric book, and it’s a passable urban fantasy, 
but it’s also chock full of weaknesses that I’d never allow in a book I 
wrote now. What’s the difference? About 300,000 words of practice 
writing fiction in-between the two books, along with a million or two 
million words of non-fiction, and reading a couple of hundred novels, 
and studying the craft of writing.
You
 can see the same kind of progression in other writers who have a steady
 output. Go read Jim Butcher’s first Harry Dresden book sometime, then 
skip ahead to book 8, then skip again to book 14 or 15. Sure, all the 
elements that make a book a Jim Butcher book are present in that first 
Dresden novel, but you can see the quantum leap in quality when you skip
 ahead. If you want a truly fair example of progress, read his first Dresden Files book and his first Cinder Spires book. There’s a 15-year gap between Storm Front (Dresden #1) and The Aeronaut’s Windlass (Cinder Spires #1) and it shows.
So,
 what’s the secret to good writing? There is no secret. It’s just work 
and a lot of it. You study the craft and glean what you can about the 
essentials of plotting, character building, and world-building. If you 
really want to punish yourself, you can delve into theme and symbolism, 
but I find those things tend to work themselves out without a lot of 
conscious input from the writer. You must also read whenever you get a 
chance. Read novels. Read piles of novels. Read piles of novels outside 
your genre or genres. Read piles of non-fiction, be it books, articles, 
think pieces or high-quality journalism. You’ll learn information that 
you can use in your books later and pick up some more lessons on 
structuring lean writing. Write all the time. Write on your lunch 
breaks. Write after work. Write all kinds of things. Write short 
stories. Write novellas. Write vignettes. Write flash fiction. Write bad
 novels that you don’t want to show anyone. Then write better ones that 
more effectively apply the lessons you’ve learned and the craft you’ve 
studied. Write a few million words aiming for a constant improvement and
 application of everything your conscious and subconscious have 
accumulated. Odds are pretty good that, if you aren’t producing good 
writing by then, you’ll be well on your way.
 _______________________________________________
Eric Dontigney is the author of the highly regarded novel, THE MIDNIGHT GROUND, as well as the Samuel Branch urban fantasy series and the short story collection, Contingency Jones: The Complete Season One.
 Raised in Western New York, he currently resides near Dayton, OH. You 
can find him haunting obscure sections of libraries, in Chinese 
restaurants or occasionally online at ericdontigney.com.